* Keyword Strategy (Core Terms, Geographic Qualifiers, Etc.) * SEO Competitor Analysis (What will it take to rank on the first page — What will it take be number 1) * Where you are now (website rankings, conversion, etc.) # Calls to action # Location of elements (phone numbers/forms/trust factors) # Navigation # Graphics / Text Use # Disclaimers (FTC stuff) # Loading Time * Additional income sources to consider (Sponsored ads, affiliate programs, joint ventures, back end sales, email marketing etc.) * 45 point SEO checklist for spotting problems/opportunities * Task by task plan for improvements to website. (From basics to advanced, short term to long term) * Current inbound link evaluation. * Social media assessment. * Task by task offsite linking program (From article marketing, to directories to social bookmarking and social media.) * Analysis of existing online advertising campaigns (titles, ads, call to action, keyword density, keyword relevancy, negative keyword possibilities, CTR rates, landing pages, conversions/conversion tracking, geographic targeting and demographic targeting options). * Task by task recommendations for improvements to existing campaigns or creation of new ones. Continual improvements are the key to dominating your market online — but you can’t improve what you don’t measure.) * Existing tracking assessment (what do you track, what don’t you track.) * Task by task plan for tracking what is necessary to increase conversions, profits, and sales …